In 2017 it is more than obvious that going online is an imperative. For a lot of businesses, this isn’t even a question at all since they primarily establish themselves in the digital world. On one hand, this can be quite lucrative. After all, keep in mind that the price of web hosting, domain and even one or two premium digital tools have nothing on the cost of actually running an office. Still, this doesn’t mean that success is the only outcome for an online business. Seeing how easy it is to get started, nearly every single niche out there is overcrowded which makes competition incredibly tough. Furthermore, there are some mistakes that young businesses repeatedly tend to make, which make the situation much more difficult for them. Here are four of the most common mistakes.
1. Not standing out
The first problem your business may face will is that of a creative nature. You see, there are currently 644 million active websites on the Internet. What does this mean for you? Well, it means that you will have to try hard to stand out. Nonetheless, the sheer number of websites is irrelevant, seeing how you only need to find a way to be unique in your business niche. Your safest bet would be to go with a great design. Those having difficulties wrapping their head around this can look for the inspiration online.
2. Ignoring differences between B2C and B2B
One of the greatest problems inexperienced business owners make, is believing that there is such a thing as universally successful engagement tool. In reality, each demographic, each group and each organization requires a different (personalized) approach. For example, a social media engagement tactic that works great in your B2C marketing efforts, may not be as suitable for B2B. In order to enhance your B2B lead generation, you may need to change your approach and pay more attention to things like appointment setting, proposal requests, event invitations and similar issues.
3. Taking your time
The one thing your online business doesn’t have is time. You see, for an average visitor, it takes about 8 seconds to figure out whether to stay on your website or bounce. Seeing how the first second or two are what it takes for a page to load, you have about 6 seconds to show them something that will make them stay. There are several great ideas here, such as going for a minimalistic approach focusing on a compelling call to action button or going with a video homepage.
4. Not running enough tests
Finally, you need to realize that testing is the foundation of your business success. With the right tool, however, you can check how your website is doing literally every few seconds. If your page seems slow or unresponsive, you can start turning off or replacing its elements one, by one. Nonetheless, if you fail to test after each change you make, you won’t be able to tell which of these features were causing problems in the first place. Sure, this kind of website micromanagement is arduous and time-consuming, but your business is definitely more than worth it.
Even though there are many other ideas that could improve your online business’ chances, most of them are industry-specific, which is exactly why we left them out. A bland and uninteresting homepage, slow response of your website and spam-like lead generation strategy, on the other hand, are a problem in every single business niche. Seeing how most of these mistakes stem from inexperience rather than laziness or stupidity, by knowing how to avoid them, you will gain a significant head start against most of your peers.