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Understanding SEO: It’s Like Building Roads to Your Desert House

Understanding SEO: It’s Like Building Roads to Your Desert House

Introduction to the SEO Analogy

Imagine you have a beautiful house situated in the middle of a vast desert. This house represents your website—full of valuable information, products, or services. However, if there are no roads leading to it, no one would ever know it exists. This is where the concept of Search Engine Optimization (SEO) comes into play. SEO is akin to constructing roads that connect your desert house to the outside world, making it accessible to visitors.

The analogy of SEO as road-building is extremely useful for understanding its importance and function. Just as a well-constructed road makes a remote house reachable, effective SEO strategies ensure that search engines can easily find, crawl, and index your website. These ‘roads’ help to direct organic traffic, thereby increasing visibility and accessibility.

Building these roads involves various SEO tactics. On-page SEO elements like keyword optimization, meta tags, and high-quality content are akin to paving the main route to your house, ensuring that it’s smooth and straightforward for search engines to navigate. Off-page SEO, including backlinks and social signals, acts like additional pathways and signposts, further guiding visitors to your site.

By understanding this analogy, it becomes clearer why investing in SEO is crucial for online success. Just as no one would visit a house in the desert without roads, a website without SEO remains largely unseen. Therefore, the essential role of SEO lies in making your digital presence accessible, discoverable, and valuable to both search engines and users.

The House: Your Website

In the analogy of SEO as building roads to your desert house, the house itself symbolizes your website. The foundation of any successful online presence lies in having a well-constructed, user-friendly website. Just as a sturdy, inviting house attracts visitors, a website that is appealing, functional, and rich with quality content will draw and retain users.

First and foremost, the structural integrity of your website is paramount. This encompasses not only the technical aspects, such as fast loading times and mobile responsiveness, but also a clean, intuitive navigation structure. A well-organized site ensures that visitors can easily find the information they seek, reducing bounce rates and encouraging longer visits.

Equally important is the content within the website. High-quality, relevant content serves as the lifeblood of your site, providing value to visitors and establishing your authority in your niche. Content should be engaging, informative, and updated regularly to remain fresh and relevant. This not only helps in attracting visitors but also plays a crucial role in search engine optimization, as search engines prioritize websites that offer valuable content to users.

Moreover, the aesthetic appeal of your website cannot be overlooked. A visually pleasing design, consistent color schemes, and professional graphics contribute to a positive user experience. An attractive design coupled with a seamless user interface encourages visitors to explore the site further and increases the likelihood of conversions, whether that means making a purchase, signing up for a newsletter, or any other desired action.

Overall usability is another critical factor. This includes ensuring that the website is accessible to all users, including those with disabilities. Features such as alt text for images, keyboard navigation, and screen reader compatibility are essential for creating an inclusive web environment.

To sum up, your website is the cornerstone of your online presence. Its construction, content, design, and usability are integral to attracting and retaining visitors, much like a well-built, inviting house in the desert will draw travelers who have found their way via well-constructed roads.

The Desert: The Vast Internet

The internet can be likened to a vast desert, an expansive and endless landscape filled with an immeasurable number of websites. Each website represents a tiny speck in this boundless terrain, making it incredibly challenging for any single site to stand out. The sheer volume of content available online means that even high-quality websites can easily get lost in the shuffle, unseen and undiscovered by their target audience.

In such a colossal environment, the challenge lies in drawing attention to your specific corner of the internet. This is where Search Engine Optimization (SEO) becomes indispensable. SEO acts as a guidepost, helping users navigate the overwhelming expanse of the web to find relevant and valuable information. By optimizing your website, you essentially build pathways, making it easier for search engines to index and rank your content.

SEO involves a variety of strategies and techniques designed to improve your site’s visibility. This includes keyword optimization, quality content creation, and ensuring a user-friendly experience. When executed effectively, these strategies can significantly enhance your website’s chances of being discovered by people who are searching for the services or information you provide.

Moreover, SEO is not just about attracting any traffic; it is about attracting the right traffic. By targeting specific keywords and phrases that are relevant to your content, SEO helps in connecting your website with users who are genuinely interested in what you have to offer. This targeted approach increases the likelihood of conversions, whether they be sales, sign-ups, or any other desired actions.

In essence, SEO is the tool that transforms the desolate and overwhelming expanse of the internet into navigable roads, leading potential visitors directly to your website. Without it, even the most well-designed and informative websites can remain hidden in the vast digital desert.

Highway and Roads interlocking - Analogy of  the world wide web (WWW) internet with roads

Highway and Roads interlocking – Analogy of the world wide web (WWW) internet with roads

Building Roads: Introduction to SEO Tactics

Search Engine Optimization (SEO) can be likened to constructing a network of roads leading to your house in the middle of a desert. Just as roads guide visitors to your home, SEO tactics direct search engines and users to your website. Employing the right SEO strategies ensures that your site becomes more visible and accessible, significantly improving your chances of attracting relevant traffic.

One of the fundamental SEO tactics is keyword optimization. This involves researching and integrating relevant keywords and phrases that potential visitors are likely to use when searching for the content you offer. By strategically placing these keywords within your website’s content, meta descriptions, and headers, you increase the likelihood of search engines recognizing and ranking your site higher in search results.

Another critical aspect of SEO is building backlinks. Backlinks are links from other reputable websites that point to your site. They act as endorsements, signaling to search engines that your content is valuable and trustworthy. The more high-quality backlinks you acquire, the more search engines view your website as an authoritative source, which can enhance your ranking.

Content creation is also vital in SEO. Producing high-quality, relevant, and engaging content not only attracts visitors but also encourages them to stay longer on your site. This can decrease your bounce rate and increase user engagement metrics, which are important factors that search engines consider when ranking websites. Regularly updating your content ensures that it remains fresh and relevant, further boosting your SEO efforts.

Effectively implementing these SEO tactics—keyword optimization, building backlinks, and content creation—paves the way for search engines to find and rank your website more efficiently. As a result, users can discover your site more easily, leading to increased visibility and traffic.

Keyword Optimization: Paving the Main Road

In the world of Search Engine Optimization (SEO), keyword optimization acts as the main road leading to your digital property. By identifying and integrating relevant keywords into your content, you help search engines understand the context and relevance of your website, thus enhancing its visibility in search engine results pages (SERPs). This process is akin to laying down a well-paved road that directs targeted traffic right to your doorstep.

The first step in keyword optimization is thorough research. Utilizing tools such as Google Keyword Planner, SEMrush, or Ahrefs can help you discover keywords that are not only relevant to your content but also have a significant search volume and manageable competition levels. Incorporating these keywords into your content naturally is crucial. Keyword stuffing, or the excessive repetition of keywords, can lead to a poor user experience and potential penalties from search engines. Instead, focus on weaving the keywords seamlessly into your content, ensuring that it reads well and provides value to the reader.

When you integrate keywords naturally, you make it easier for search engines to categorize your content accurately. This, in turn, improves your website’s chances of appearing in search results when users query those specific terms. Additionally, well-optimized keywords help attract targeted traffic—visitors who are genuinely interested in the products, services, or information you offer. This not only increases the likelihood of engagement but also enhances the overall user experience.

Moreover, keyword optimization should not be restricted to just the body of your content. Incorporate keywords into your meta titles, descriptions, headers, and even image alt texts. These elements are also indexed by search engines and contribute to your website’s SEO performance. By strategically placing keywords in these areas, you further strengthen the ‘road’ leading to your digital presence.

Backlinks: Building Bridges

In the expansive landscape of search engine optimization (SEO), backlinks play a pivotal role akin to constructing bridges that connect your isolated desert house to bustling cities. These links from reputable websites serve as endorsements, signaling to search engines that your content is valuable and trustworthy. Much like a well-constructed bridge, a high-quality backlink can significantly enhance the accessibility and visibility of your website, drawing more visitors and boosting its credibility.

Backlinks are not just ordinary links; they are considered votes of confidence from other websites. When a reputable site links to your content, it vouches for the quality and relevance of your information. This endorsement helps search engines like Google understand that your website is a valuable resource, worthy of a higher ranking in search results. Consequently, the more high-quality backlinks you earn, the more robust and authoritative your website appears within the digital ecosystem.

The quality of backlinks is paramount. A single backlink from a highly reputable source can be more beneficial than dozens from less credible sites. These high-quality backlinks are often harder to obtain, requiring efforts such as producing exceptional content, engaging in outreach, and fostering genuine relationships within your industry. By focusing on earning backlinks from authoritative sources, you are effectively building sturdy, reliable bridges that will endure over time and continuously drive traffic to your site.

However, it’s crucial to approach backlink building with a strategy that prioritizes quality over quantity. Engaging in practices like purchasing backlinks or participating in link schemes can lead to penalties from search engines, damaging your website’s reputation and ranking. Instead, aim to create valuable content that naturally attracts links from reputable websites. By doing so, you ensure that the bridges you build are not only strong but also sustainable, paving the way for long-term SEO success.

Content Creation: Creating Scenic Routes

Creating valuable and engaging content can be compared to building scenic routes to your house in the desert. Just as scenic routes captivate travelers with beautiful landscapes, high-quality content captivates readers and keeps them coming back for more. In the realm of SEO, content creation plays a pivotal role in attracting and retaining visitors. The goal is to produce content that not only captures attention but also provides genuine value to the audience.

High-quality, relevant content is the foundation of an effective SEO strategy. It serves as the primary connection between you and your audience, enabling you to establish credibility and trust. When content is well-researched, informative, and engaging, it naturally attracts visitors who are looking for solutions or insights related to their interests. This, in turn, increases the likelihood of your content being shared, linked to, and referenced by others, thereby enhancing your website’s visibility and authority.

Regular content updates are akin to maintaining and enhancing these scenic routes. Just as well-maintained roads ensure a pleasant journey, consistently updated content ensures that your audience has a reason to return. Search engines, like Google, prioritize websites that frequently publish fresh content, rewarding them with higher rankings. This not only helps in driving organic traffic but also keeps your audience engaged and informed about the latest developments in your niche.

Moreover, diverse content formats—such as blog posts, videos, infographics, and podcasts—can cater to different preferences, making the journey even more enjoyable for your visitors. By addressing various aspects of your audience’s needs and interests, you create a comprehensive and appealing pathway that guides them through their search journey.

In essence, content creation is a continuous process of building and maintaining scenic routes that lead visitors to your digital abode. By focusing on quality, relevance, and regular updates, you ensure that these routes remain inviting and effective in guiding traffic to your website.

Monitoring and Maintenance: Keeping the Roads Clear

Just as a well-maintained road ensures smooth travel, regular monitoring and maintenance of your SEO efforts are crucial for sustained online visibility. Search engines constantly update their algorithms, and what works today might not be as effective tomorrow. Therefore, it is vital to continuously check your website’s performance, update content, and adjust strategies to align with the ever-evolving SEO landscape.

Monitoring your website’s performance involves tracking key metrics such as organic traffic, bounce rates, and conversion rates. Tools like Google Analytics and Search Console are indispensable for this purpose. By analyzing these metrics, you can identify areas that need improvement and take corrective actions promptly. For instance, if you notice a sudden drop in organic traffic, it may indicate issues like broken links or penalties from search engines, necessitating immediate attention.

Updating content is another essential aspect of SEO maintenance. Search engines favor fresh, relevant content, and regularly updating your website helps in retaining its value. This could involve adding new blog posts, refreshing old articles with updated information, or optimizing for new keywords. Think of it as repaving a road to ensure it remains smooth and easy to travel on.

Adjusting strategies is equally important. SEO is not a set-it-and-forget-it task. As search engine algorithms evolve, so should your strategies. Staying informed about the latest SEO best practices and algorithm changes is crucial. Subscribe to industry newsletters, participate in webinars, and engage with SEO communities to keep your knowledge up-to-date. This proactive approach ensures that your website remains optimized and continues to attract organic traffic.

In summary, maintaining and clearing the roads to your house in the desert is akin to the ongoing monitoring and maintenance of your SEO efforts. Regularly checking performance, updating content, and adjusting strategies are essential practices for long-term success in the dynamic world of SEO.

Our packages also include: Accessibility, Best Practices and Performance

Accessibility, Performance, Best Practices and SEO when building a wordpress website

Accessibility, Performance, Best Practices and SEO when building a wordpress website

Introduction

When it comes to building a website, there are several key criteria that must be considered to ensure its success. In this article, we will explore the four essential criteria that every website developer should focus on: Accessibility, Performance, Best Practices, and SEO. By keeping these factors in mind, you can create a website that not only looks great but also functions flawlessly and attracts the right audience.

Accessibility: Making Your Website Inclusive

Accessibility is all about making your website usable for all users, regardless of their abilities or disabilities. It is crucial to ensure that your website is accessible to everyone, including those with visual impairments, hearing impairments, motor disabilities, or cognitive impairments.

Our team follows the Web Content Accessibility Guidelines (WCAG) to ensure that your website meets the necessary standards. We pay attention to factors such as color contrast, keyboard accessibility, alternative text for images, and proper heading structure. By prioritizing accessibility, we aim to create an inclusive online experience for all users.

Here are some key accessibility considerations when building a WordPress website:

  • Use proper heading structure to provide a clear hierarchy of content.
  • Include alternative text for images to provide context for visually impaired users.
  • Ensure that color contrast is sufficient for users with visual impairments.
  • Make sure that your website is keyboard accessible for users who cannot use a mouse.
  • Provide captions and transcripts for audio and video content.

Performance: The Need for Speed

Website performance plays a crucial role in user experience and can greatly impact the success of your WordPress website. A slow-loading website can frustrate users and lead to high bounce rates. To address this, we utilize premium plugins such as WP Rocket to optimize your website’s performance.

Here are some tips to optimize the performance of your WordPress website:

  • Optimize images by compressing them without compromising quality.
  • Minify CSS and JavaScript files to reduce file sizes and improve loading speed.
  • Utilize caching plugins to store static versions of your website and reduce server load.
  • Enable Gzip compression to reduce file sizes and improve loading speed.
  • Choose a reliable hosting provider that offers fast server response times.

Best Practices: Building with Quality in Mind

Following best practices when building a WordPress website ensures that your website is well-structured, secure, and easy to maintain. Here are some essential best practices to consider:

  • Keep your WordPress core, themes, and plugins up to date to ensure security and compatibility.
  • Use a child theme to make customizations without modifying the parent theme.
  • Organize your content with categories and tags for better navigation and SEO.
  • Implement a backup solution to protect your website from data loss.
  • Regularly monitor and optimize your website’s performance.

SEO: Getting Found in the Digital Jungle

SEO is crucial for driving organic traffic to your WordPress website. Optimizing your website for search engines can help improve its visibility and rank higher in search engine results.

We utilize Google Development Tools to analyze and optimize your website’s performance in search engine rankings. By conducting keyword research, optimizing meta tags, improving site structure, and creating high-quality content, we can help your website rank higher in search engine results.

Here are some SEO tips for your WordPress website:

  • Research and target relevant keywords for your content.
  • Optimize your page titles, meta descriptions, and URLs with targeted keywords.
  • Create high-quality and engaging content that provides value to your audience.
  • Optimize your images with descriptive file names and alt tags.
  • Build high-quality backlinks from reputable websites.

By implementing these accessibility, performance, best practices, and SEO strategies, you can create a WordPress website that not only looks great but also provides an excellent user experience, performs well, and ranks higher in search engine results. Remember, building a successful website requires ongoing maintenance and optimization, so make sure to regularly review and update your website to stay ahead of the competition.

Contact 360 Web Firm for your website Performance, Accessibility, Best Practices and SEO.

Importance Of SEO and Social Media

Importance Of SEO and Social Media

Social network is a terrific means to have an idea, video, website, article, and far more go viral. Its a fantastic means to share your websites content to others so other people can share it with all their contacts and prior to you know it, its all over the web. The most significant thing with sharing an article or a terrific story is that it needs to be enjoyable, interesting, informative, and worth sharing for individuals. If you can pull all this, possibilities are your providing on Facebook, Twitter, Google Plus, or various other Social Media sites will be very successful.

When you develop a page on your Social Networking site, see to it you visit it frequently to see to it the material is fresh and updated and informative. This is the same just like your site or blog site.

Search & Intentional Targeting

While social networks permits marketing experts to engage individuals based upon age, place and interests, online search engine permits them to target individuals by purpose. That is, when somebody types a search terms (e.g. services or product name) into a search bar, they are actively considering appropriate products/services. Online search engine like Google wishes to be perfect when showing results for appropriate search inquiries and with Social Media, this helps them bring up the most up to date post and typically by significance and by date. See Example Below …

Marketing Online – Canada Web Design Services
360webfirm.com/advertising-online/
April 10, 2019– Marketing Your Website Online And Offline This is the greatest obstacle as soon as all your site is completed and you prepare to receive site visitors to your site.

Essentially, due to the fact that search individuals are taking the initial step to find much more info on service or products, they are already one-step further down the conversion funnel. With social media, on the other hand, as much as you can target people according to interests (and other demographics), there is no guarantee that they are interested in or in the market for the type of products/services that you’re marketing.

This is why SEO and PPC are such popular marketing tools. Not simply is it simpler to track and figure out Return Of Investment, but the traffic itself is of a a lot more pre-qualified nature.

How Social Media Can Support SEO (Search Engine Optimization )

Both onsite product and “social signals” are online search engine ranking aspects, much can be done to line up social media marketing efforts with SEO So even if SEO is not a concern for your organization (though it need to be), a couple of small tweaks to your social jobs can offer you included SEO benefits without compromising the integrity, tone and messaging of your social networks projects.

Blogging and SEO. (Similar to I am doing right now )

The most instant SEO advantages of blogging are:.
Having even more keyword related material on your website that is often update and can attract back links and social signals that increase the stability and authority of your site and its content. As a result, if your company is blogging, it can take a couple of small steps to ensure you optimize these SEO benefits; and if it’s not, it should truly consider working blogging into its social networks strategy.

Keyword Optimization: Before publishing new posts on your blog site, you need to think of whether they can be improved for targeted keywords. Basically, if you’re currently purchased SEO, you have actually most likely carried out a keyword research to recognize the most relevant keywords for your products/services. Prior to clicking the “release” button on that post, consider how any of those keywords can be worked into the material of that post. Potential locations to integrated these keywords consist of:.

  • The Page Title and Meta Description of the blog post page.
  • The Beginning article subject H1 which will be in bold letters and the first sentence on your post.
  • Any of the headers within the post– e.g. H2s and H3s.
  • Most Importantly, special content within the real material of the post (post).

While working one or two keywords into a post will not make or break your rankings for that keyword, doing so on a repeating basis will enhance the general overall rating of your domain/site for those keywords. And as your blog material collects popularity with your social efforts, the instances of those keywords will hold increasingly more weight.

Popular Social Media Services.

Facebook is the most popular social networking website. You can use it to create a page for your business in it and reveal it to your pals. In addition, you will get beneficial feedback from your site visitors. You could likewise get people to like your content, site, and blog and this has relevancy for Google and other search engines.

Twitter – Use twitter to inform your followers/visitors about the new things on your pages. It is the best way to let everybody know you have added something new. Twitter is a great place to show the new content on your website. twitter twits are actually found in Google search results just like Facebook and you should really consider creating a twitter account to help promote your website products and services.

Google + – Google plus is a great device and Social network service that lets you quickly and just include your site to your Circles or Google network of friends. This is a MUST because Google owns this and because Google owns the search engine world. Try to get lots of people on your Google + account and try not to over-spam, but link often your blog postings and web pages. This is a great way to get links in Google as well as discovered in Google for your shared pages.

Delicious is a web-based bookmarking website. Delicious individuals save their bookmarks on the internet site so they can access them from any web browser. You can utilize this website as a measurement of the popularity of your website. If numerous users are bookmarking your pages this means that they are popular and useful to your visitors. This is becoming a very popular Social Networking site and again it is something you should create an account with and use regularly.

Social network Involvement More Pointers.

Interact in social networks services: This means to build some status on social networks and to get out there and get your site or blog linking started. Keep in mind to consider your social presence as a discussion or chat. Share material that’s high worth for your contacts, while likewise engaging with them. Engagement suggests sharing other people’s content, thanking people for re-tweets, likes, and shares, and joining people in conversations. This doesn’t have to take a great deal of time, but ideally you ought to invest a few minutes a day concentrated on engagement. This will take determination and dedication like I have stated in several of my articles. Hard work constantly pays off!

Construct your brand name: Social media is an excellent medium to assist construct your brand. A branded social presence can assist establish word of mouth that gets you consumers, points out, and links. Think about branding your social presence in 3 vital ways. Ensure that your profile names and descriptions are branded and link to your website or Blog. Preferably your username and URL for both sites ought to be linked to your company name. Ensure that the look and feel of your website carries through to your profile layouts and design. Lastly, share expert content in your brand’s voice regularly. This does not mean that you should never ever share individual details, but it does imply to evaluate all potential material with the lens of “is this appropriate for my customers and colleagues?”.

Produce social signals by making content simple to share: Does every page on your site consist of buttons that make it basic to share your content? How about every post on your blog? Make the effort to set up a program such as ShareThis to permit readers to instantly share anything they take pleasure in. Focus on seeing to it that you’ve consisted of the relevant networks– at a minimum, users need to have the ability to share to Facebook, Twitter, & Google +.

Have a platform approach: “Be Everywhere On The Web” is one technique to social media, however it’s hardly ever the most efficient. Particularly if you’re attempting to get quality traffic to your website and individuals to have a look at and share your material. Rather, choose what platforms are visiting be the most efficient for you. The best method thinks about the social habits of your target consumers. Are they video individuals? Facebook abusers? Invest your time online cultivating a following that creates social task and associated with your business objectives beyond SEO. If you work your followers, friends, and people linked to you with too much sharing, you could get reported and obstructed or they merely may erase you from their buddies list. (I have had this occur numerous times when I attempted too hard) Don’t over-spam …

Always Use Google Plus– From a just SEO point of view, it is necessary to have a presence on Google+. Right here’s why: Google has been explicit that social signals play a role in its algorithm. Twitter and Facebook matter some, but numerous of the search results from both networks are limited. Therefore, the network that’s holds the most weight is Google +. Guarantee that you have a profile that’s connected to your site, and hang around establishing your audience there. Share content, and see to it that a Google+ button is provided for people to such as and share your material.

Social Media Helps Businesses Get More Exposure

In order for a business to genuinely succeed, it will require all the exposure that it can get. A lot of individuals believe that a company just needs to exist for it to succeed however you will have to comprehend how social networks assists businesses get more exposure. More People than Everybody nowadays will have an account on a social network and so it makes good sense that you use this to your benefit.

An internet site like Facebook has 800 million users and this is complimentary exposure for your business. Nevertheless, business owners tend to disregard this as simply just a location for teenagers to hangout but this is really a web marketing tool that you can utilize for years to come.

Produce Connections When you utilize social media networks like Facebook or YouTube, you will be able to meet individuals from all over the world. These people can help your company grow in various means therefore you will should focus on finding a means to utilize these connections wisely.

Social network will continue to grow therefore you must get involved in it as quickly as feasible before you are left by your competitors. Generally, social networks will be around for a long time and it will just assist your company expand. Whether it is through exposure or merely just by being a way to get in touch with individuals from all over the world, social media will just do favorable things for your business. Though some individuals will think that social media is just for enjoyment, it is now a vital piece of online marketing and being able to promote your company.

If you are serious about having the ability to get more exposure on the internet, then you need to certainly focus on using social media as your main source of online exposure.

Americans And Canadians invest approximately 16 % of their time on social networking websites. The majority of entrepreneur now use social networks to grow and promote their ventures. It is important that you understand how to efficiently utilize social networks to prevent you from squandering your time upgrading your Facebook page, and dispatching tweets when nobody truly has any interest in reading them.

Here are the Top 5 social media suggestions to get you started

NUMBERS ARE NOT EVERYTHING – Having few thousands fans or followers does not necessarily translate into sales. Even if you are not promoting a business and you have few thousands friends, it does not imply that you are going to have more social communications, particularly if you do not have anything in common. Spending tons of moneys of time looking for fans, when they have no interest in you or your products is a waste of time.

STICK WITH THE FREE AND SIMPLE SERVICES – You can accomplish just as much in terms of promotion with a service that is free than with one you need to pay for. If you are new to the world of social media you ought to start with an easy website such as Facebook and twitter which both have millions of individuals worldwide.

LIMITATION YOUR EFFORTS – You don’t should have a profile on every social networking site. Stick to a handful of the very best sites and connect them completely. For instance, you can have your twitter page link to your blog and Facebook page.

BE EVEN MORE SOCIABLE – Instead of straight offering your services or products, engage your followers in conversation. Social network takes a various strategy than various other internet based techniques such as email marketing. You have to sell yourself along with your business.

BE HONEST – Avoid writing artificial positive reviews to acquire popularity, wise social media users will see through this and it might damage your credibility.

Follow these Leading 5 social media tips if you desire your company to be a success online.

Conclusion For Social Media and Search Engine Optimization

Be involved with social media even before you start your website or blog. Have a branded name for all your social media accounts and keep it tied to your business name in some way. Link soon and often your content. keep your Social Media services clean, up-to-date, and full of information – Just like your website or blog. Build up your friends and share your information as well as share information from others. This will insure a fair relationship between you and your friends. Never over-Spam content on these Social sites as your will be blocked and your friends will drop you from their list. This might even turn into a chain effect and you could loose most of your contacts.

Also with Social Media, be very careful what you post because if you post things on Facebook and other social media networks, people might get offended by your content and this could really effect your business, KEEP your personal Social Media separated from your Business social media ALWAYS!